Bringing a Fresh Pet Food Brand to Life

When a bold new pet food company set out to shake up the industry, they partnered with our agency to craft a brand that felt as playful and full of personality as the pets it serves. From day one, our mission was clear: create something modern, joyful, and unmistakably different from the usual pet food crowd.

Pets Table create dog food that is anti-kibble. All natural ingredients, tailored to your pet.

Building the Brand

We started with strategy — digging deep into the heart of the brand’s mission, audience, and values. The result was a clear positioning built around fun, freshness, and trust. From there, our creative team developed a bright, energetic visual identity — pairing lively colours, bold typography, and hand-drawn illustrations to capture the spirit of happy, healthy pets.

The logo became the cornerstone of the brand: approachable, dynamic, and designed to stand out both online and on packaging. Every design decision was guided by one goal — to make the brand instantly recognisable, simple and full of charm.

Designing the Digital Experience

Next, we brought the brand to life online with a custom website that combines playful design with seamless functionality. The site balances warmth and professionalism, featuring interactive elements, clever copy, and vibrant product imagery that keeps customers engaged. We focused on clarity and conversion — ensuring every page feels fun while guiding users effortlessly to shop, subscribe, or learn more.

Designing the Packaging

Bringing the brand into the physical world meant crafting packaging that truly popped on the shelf. We approached it with the same playfulness that defined the brand’s personality — using bold colour blocks, friendly character illustrations, and simple iconography to communicate flavour, nutrition, and fun at a glance.

Each package was designed not only to attract attention but also to build trust. We balanced creativity with clarity, ensuring key product details and nutritional information were easy to read and visually consistent across the entire range. The result: packaging that looks as good in a customer’s hand as it does in their feed — bright, modern, and unmistakably full of life.

Creating Digital Assets

To complete the picture, we produced a full suite of digital assets — from social media templates and product mockups to video stories from customers, photography email designs and campaign visuals. Each piece was crafted to carry the same lighthearted, energetic, cinematic tone across every touchpoint.

The Result

The launch was a hit. The brand’s joyful identity resonated immediately with pet owners, setting it apart from competitors and building strong emotional connections. Through a thoughtful blend of strategy, creativity, and digital craftsmanship, we helped transform a simple idea into a standout brand ready to make tails wag.