PFL MENA
Building the Hype:
PFL MENA Fight Camp Series.
When the Professional Fighters League (PFL) expanded into the Middle East with PFL MENA, our agency had the privilege of helping bring the region’s fighters to the spotlight like never before.
We were tasked with producing long-form video content for the PFL MENA Fight Camp Series — an inside look at the lives, training, and journeys of the league’s top fighters from Saudi Arabia. The goal? To create real human stories that fans could connect with, while generating buzz and anticipation ahead of each bout.
Our creative team followed the athletes through their grueling training camps, capturing the raw intensity, discipline, and pride that define the Saudi fighters’ rise on the regional MMA stage. From early-morning drills to late-night strategy sessions with coaches, we crafted a cinematic narrative that showcased not just their preparation — but their personality, motivation, and national pride.
The result was a series of immersive, high-impact episodes that built a strong emotional connection between the audience and the fighters. Each release amplified social engagement, drove conversation around upcoming PFL MENA events, and highlighted the growing MMA culture in Saudi Arabia.
Through a mix of documentary-style storytelling and cinematic visuals, we didn’t just promote the fights — we helped shape the narrative of a new generation of Saudi fighters taking the global stage.
