PIF GLOBAL SERIES

TO THE WOMEN.

The 1457 Club played a central creative and production role in delivering dynamic, high-quality content for the Armco Team Series, now known as the PIF Global Series, in collaboration with Golf Saudi. Our team was engaged to manage and execute a full suite of marketing and media deliverables across multiple tournament locations worldwide — capturing the energy, professionalism and global spirit of the series both on and off the course.

Scope of Work

Our involvement spanned the entire content lifecycle — from concept and pre-production through to on-site execution, editing, and delivery. The 1457 Club handled:

  • Event Content Planning & Strategy: Developed structured content plans and coverage schedules tailored to each tournament location, aligning with Golf Saudi’s brand objectives and event timelines.

  • On-Site Content Creation: Produced engaging daily coverage and behind-the-scenes storytelling, including photography, videography, interviews, and social media assets.

  • Tournament Coverage: Captured the live action of the tournament — from the intensity of the play to the atmosphere among fans and partners — ensuring dynamic, shareable content for digital platforms and broadcast support.

  • Graphic Design & Creative Direction: Designed branded visuals, event graphics, and motion assets for use across digital, print, and social channels, ensuring visual consistency and brand impact throughout the series.

  • Photography: Delivered a complete library of high-resolution photography for media, marketing, and archival use, documenting players, venues, and sponsor activations.

  • Adaptive Production & Logistics: Operated with a flexible and responsive approach — adapting creative briefs on-site to meet real-time developments, player availability, and last-minute client requests.

Collaboration & Delivery

Working closely with Golf Saudi, event partners, and players, The 1457 Club integrated seamlessly with tournament operations and communications teams. Our agile structure allowed us to deliver immediate turnaround content, ensuring that highlights and key moments were captured, edited, and shared within hours — maximising audience engagement during the live event window.

The combination of strategic foresight and hands-on adaptability was critical to our success. Whether responding to evolving storylines, weather disruptions, or new partnership announcements, The 1457 Club consistently delivered premium content under tight deadlines without compromising creativity or quality.

Outcome

Our work contributed to the growing digital footprint and global recognition of the Armco Team Series / PIF Global Series as one of the most innovative and visually distinctive tournaments in modern golf. Through our comprehensive creative support, the series strengthened its identity, engaged new audiences, and expanded Golf Saudi’s international profile as a leader in sports event management and development.