THE SHOT
ONE SHOT.
£100,000.
In early 2023, Hole19, Mobility Pro, and HWPO — in association with Callaway and Adidas — commissioned The 1457 Club to produce a three-part documentary series that would blend sport, storytelling, and brand purpose like never before.
“The Shot” wasn’t just another piece of branded content — it was a movement. The series gave one aspiring golfer, Joe Viner, the opportunity of a lifetime: a £100,000 investment to launch his debut year as a professional. Across six transformative months, Joe trained his body and mind under the mentorship of three-time PGA Tour winner Scott Stallings, pushing his limits both on and off the course.
But the story didn’t stop there. The Shot also followed three other talented golfers who took on the same tailored programme, culminating in a dramatic final showdown at Prestwick, the historic birthplace of The Open.
From casting and creative development to pre-production, production, and post-production, The 1457 Club delivered the entire project end-to-end — including schedules, treatments, teaser campaigns, photography assets, and a full candidate submission guide for hopefuls.
Delivered on a tight timeline with a lean, agile team, The Shot proved that documentary-led storytelling is the future of marketing. It’s no longer about selling a product — it’s about telling a story that inspires, engages, and lives beyond the campaign window.
In an era of short attention spans, long-form storytelling cuts through the noise. It builds emotional connection, audience loyalty, and authentic brand equity — and The Shot is living proof of that evolution.
CASTING THROUGH STORYTELLING
Once applications began to flow in, we conducted a targeted digital casting campaign that encouraged hopeful players to submit self-filmed casting tapes. To guide the process, The 1457 Club created a detailed How-To Submission Guide that helped applicants tell their personal story — not just their handicap.
We then conducted casting interviews with shortlisted players, focusing on their personalities, motivations, and emotional connection to the game. The goal wasn’t only to find talent, but to find compelling narratives that would resonate with audiences and elevate the storytelling.
CALL TO ACTION
BUILDING THE STORY BEFORE THE STORY
Before a single frame of The Shot was filmed, The 1457 Club built anticipation through a carefully designed pre-launch campaign. We knew this wasn’t just about finding golfers — it was about finding characters with stories worth telling.
Our creative team produced a series of short teaser films that captured the essence of the opportunity: the dream of turning professional, the challenge of elite training, and the chance to win a life-changing investment. Each teaser was crafted to feel cinematic yet authentic — blending slow-motion visuals, aspirational voiceovers, and raw, emotional moments from everyday golfers. These pieces were distributed across social channels to drive intrigue and inspire entries, creating a sense of exclusivity and ambition around the project.
TRAILERS
MARKETING THROUGH THE JOURNEY
After production, we turned The Shot into a multi-layered marketing ecosystem. The long-form documentary was supported by trailers, short-form cutdowns, and platform-optimized edits designed for both paid and organic distribution. Each piece served a distinct purpose — from high-impact 30-second hooks for social media ads to intimate, story-driven clips that built ongoing engagement.
These assets extended the life of the campaign, allowing the brands involved — Callaway, Adidas, Hole19, Mobility Pro, and HWPO — to sustain attention and drive conversations well beyond the series launch. The result was a content suite that didn’t just promote a story — it became the story.
